Recruiting participants can be one of the most difficult aspects of conducting a clinical research study. Enter Facebook.

With over 2.2 billion monthly users, Facebook provides a vast and varied participant pool that is easily targeted. The social media behemoth’s built-in advertising platform allows ads to be shown natively inside a user’s news feed on desktop or mobile, the sidebar of the desktop, in the audience network on a mobile device or on Instagram. With proper placement, targeting and a well-constructed ad, users can be converted into participant leads with a single click.

Today, we will focus on the best practices for creating the content